Last updated July 29, 2024
This privacy notice for Trendware ApS (
"process"
- Download
and use
our mobile application ( VM EL) , or any other application of ours that links to this privacy notice
- Engage with
us in other related ways, including any sales, marketing, or events
Questions or concerns? Reading this privacy
notice will help you understand your privacy rights and choices. If you do not agree with our
policies and practices, please do not use our Services.
google@trendware.nu .
SUMMARY OF KEY POINTS
This summary provides key points from our privacy notice,
but you can find out more details about any of these topics by clicking the link following
each key point or by using our table of contents below to find the section you
are looking for.
What
personal information do we process? When you visit, use, or navigate our Services, we
may process personal information depending on how you interact with us and the Services, the choices
you make, and the products and features you use. Learn more about personal
information you disclose to us.
Do we
process any sensitive personal information?
Do we
collect any information from third parties?
How do
we process your information? We process your information to provide, improve, and
administer our Services, communicate with you, for security and fraud prevention, and to comply with
law. We may also process your information for other purposes with your consent. We process your
information only when we have a valid legal reason to do so. Learn more about how we process your information.
In
what situations and with which
categories of
How do
we keep your information safe? We have
What
are your rights? Depending on where you are located geographically, the applicable
privacy law may mean you have certain rights regarding your personal information. Learn more
about your privacy
rights.
How do
you exercise your rights? The easiest way to exercise your rights is by https://www.vmel.dk/
Want to learn
more about what we do with any information we collect? Review the privacy notice in full.
TABLE OF CONTENTS
1. WHAT
INFORMATION DO WE COLLECT?
Personal information you disclose to
us
In
Short: We collect personal
information that you provide to
us.
We collect
personal information that you voluntarily provide to us when you
Sensitive Information.
Application Data. If you use our application(s), we also
may collect the following information if you choose to provide us with access or permission:
- Mobile Device Access. We may request access or
permission to certain features from your mobile device, including your mobile device's
camera ,storage ,and other features. If you wish to change our access or permissions, you may do so in your device's settings.
- Mobile Device Data. We automatically collect device
information (such as your mobile device ID, model, and manufacturer), operating system,
version information and system configuration information, device and application
identification numbers, browser type and version, hardware model Internet service provider
and/or mobile carrier, and Internet Protocol (IP) address (or proxy server). If you are
using our application(s), we may also collect information about the phone network associated
with your mobile device, your mobile device’s operating system or platform, the type of
mobile device you use, your mobile device’s unique device ID, and information about the
features of our application(s) you accessed.
This
information is primarily needed to maintain the security and operation of our
application(s), for troubleshooting, and for our internal analytics and reporting
purposes.
All
personal information that you provide to us must be true, complete, and accurate, and
you must notify us of any changes to such personal information.
Information automatically collected
In
Short: Some
information — such as your Internet Protocol (IP) address and/or
browser and device characteristics — is collected automatically when
you visit our
Services.
We
automatically collect certain information when you visit, use, or navigate the Services.
This information does not reveal your specific identity (like your name or contact
information) but may include device and usage information, such as your IP address,
browser and device characteristics, operating system, language preferences, referring
URLs, device name, country, location, information about how and when you use our
Services, and other technical information. This information is primarily needed to
maintain the security and operation of our Services, and for our internal analytics and
reporting purposes.
Like
many businesses, we also collect information through cookies and similar technologies.
The
information we collect includes:
- Log and Usage Data. Log and usage data is
service-related, diagnostic, usage, and performance information our servers
automatically collect when you access or use our Services and which we record in log
files. Depending on how you interact with us, this log data may include your IP
address, device information, browser type, and settings and information about your
activity in the Services (such as the
date/time stamps associated with your usage, pages and files viewed, searches, and
other actions you take such as which features you use), device event information
(such as system activity, error reports (sometimes called
"crash dumps" ), and hardware settings).
- Device Data. We collect device data such as
information about your computer, phone, tablet, or other device you use to access
the Services. Depending on the device used, this device data may include information
such as your IP address (or proxy server), device and application identification
numbers, location, browser type, hardware model, Internet service provider and/or
mobile carrier, operating system, and system configuration information.
Information collected
from other sources
In
Short: We may collect limited data from
public databases, marketing partners,
In
order to enhance our ability to provide relevant marketing, offers, and services to
you and update our records, we may obtain information about you from other sources,
such as public databases, joint marketing partners, affiliate programs, data
providers,
2.
HOW DO WE PROCESS YOUR
INFORMATION?
In
Short: We process your information to
provide, improve, and administer our Services, communicate with
you, for security and fraud prevention, and to comply with law.
We may also process your information for other purposes with
your consent.
We process your personal information for a
variety of reasons, depending on how you interact with our Services,
including:
Trendware
ApS
Krengerupvej
42D
Glamsbjerg
,
Syddanmark
5620
Denmark
Based
on
the
applicable
laws
of
your
country
,
you
may
have
the
right
to
request
access
to
the
personal
information
we
collect
from
you,
details
about
how
we
have
processed
it,
correct
inaccuracies,
or
delete
your
personal
information.
You
may
also
have
the
right
to
withdraw
your
consent
to
our
processing
of
your
personal
information.
These
rights
may
be
limited
in
some
circumstances
by
applicable
law.
To
request
to
review,
update,
or
delete
your
personal
information,
please
visit:
https://www.vmel.dk/
.
- To deliver and facilitate delivery
of services to the user. We may process your information to
provide you with the requested service.
- To send administrative
information to you. We may process your
information to send you details about our products and
services, changes to our terms and policies, and other
similar information.
-
To
save
or
protect
an
individual's
vital
interest.
We
may
process
your
information
when
necessary
to
save
or
protect
an
individual’s
vital
interest,
such
as
to
prevent
harm.
3.
WHAT
LEGAL
BASES
DO
WE
RELY
ON
TO
PROCESS
YOUR
INFORMATION?
In
Short: We
only
process
your
personal
information
when
we
believe
it
is
necessary
and
we
have
a
valid
legal
reason
(i.e.
,
legal
basis)
to
do
so
under
applicable
law,
like
with
your
consent,
to
comply
with
laws,
to
provide
you
with
services
to
enter
into
or
fulfill
our
contractual
obligations,
to
protect
your
rights,
or
to
fulfill
our
legitimate
business
interests.
The
General
Data
Protection
Regulation
(GDPR)
and
UK
GDPR
require
us
to
explain
the
valid
legal
bases
we
rely
on
in
order
to
process
your
personal
information.
As
such,
we
may
rely
on
the
following
legal
bases
to
process
your
personal
information:
-
Consent. We
may
process
your
information
if
you
have
given
us
permission
(i.e.
-
Performance
of
a
Contract.
We
may
process
your
personal
information
when
we
believe
it
is
necessary
to
-
Legal
Obligations.
We
may
process
your
information
where
we
believe
it
is
necessary
for
compliance
with
our
legal
obligations,
such
as
to
cooperate
with
a
law
enforcement
body
or
regulatory
agency,
exercise
or
defend
our
legal
rights,
or
disclose
your
information
as
evidence
in
litigation
in
which
we
are
involved.
-
Vital
Interests.
We
may
process
your
information
where
we
believe
it
is
necessary
to
protect
your
vital
interests
or
the
vital
interests
of
a
third
party,
such
as
situations
involving
potential
threats
to
the
safety
of
any
person.
In
Short: We
may
share
information
in
specific
situations
described
in
this
section
and/or
with
the
following
categories
of
third
parties.
Vendors,
Consultants,
and
Other
Third-Party
Service
Providers.
We
may
share
your
data
with
third-party
vendors,
service
providers,
contractors,
or
agents
(
"third
parties"
)
who
perform
services
for
us
or
on
our
behalf
and
require
access
to
such
information
to
do
that
work.
We
have
contracts
in
place
with
our
third
parties,
which
are
designed
to
help
safeguard
your
personal
information.
This
means
that
they
cannot
do
anything
with
your
personal
information
unless
we
have
instructed
them
to
do
it.
They
will
also
not
share
your
personal
information
with
any
organization
apart
from
us.
They
also
commit
to
pr
otect
the
data
they
hold
on
our
behalf
and
to
retain
it
for
the
period
we
instruct.
The
categories
of
third
parties
we
may
share
personal
information
with
are
as
follows:
-
Performance Monitoring Tools
-
Testing Tools
We
also
may
need
to
share
your
personal
information
in
the
following
situations:
- Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
In
Short: We
may
use
cookies
and
other
tracking
technologies
to
collect
and
store
your
information.
We
may
use
cookies
and
similar
tracking
technologies
(like
web
beacons
and
pixels)
to
gather
information
when
you
interact
with
our
Services.
Some
online
tracking
technologies
help
us
maintain
the
security
of
our
Services
,
prevent
crashes,
fix
bugs,
save
your
preferences,
and
assist
with
basic
site
functions.
We
also
permit
third
parties
and
service
providers
to
use
online
tracking
technologies
on
our
Services
for
analytics
and
advertising,
including
to
help
manage
and
display
advertisements,
to
tailor
advertisements
to
your
interests,
or
to
send
abandoned
shopping
cart
reminders
(depending
on
your
communication
preferences).
The
third
parties
and
service
providers
use
their
technology
to
provide
advertising
about
products
and
services
tailored
to
your
interests
which
may
appear
either
on
our
Services
or
on
other
websites.
Specific
information
about
how
we
use
such
technologies
and
how
you
can
refuse
certain
cookies
is
set
out
in
our
Cookie
Notice
.
Google
Analytics
We
may
share
your
information
with
Google
Analytics
to
track
and
analyze
the
use
of
the
Services.
To
opt
out
of
being
tracked
by
Google
Analytics
across
the
Services,
visit
https://tools.google.com/dlpage/gaoptout.
For
more
information
on
the
privacy
practices
of
Google,
please
visit
the
Google
Privacy
&
Terms
page.
6.
HOW
LONG
DO
WE
KEEP
YOUR
INFORMATION?
In
Short: We
keep
your
information
for
as
long
as
necessary
to
fulfill
the
purposes
outlined
in
this
privacy
notice
unless
otherwise
required
by
law.
We
will
only
keep
your
personal
information
for
as
long
as
it
is
necessary
for
the
purposes
set
out
in
this
privacy
notice,
unless
a
longer
retention
period
is
required
or
permitted
by
law
(such
as
tax,
accounting,
or
other
legal
requirements).
When
we
have
no
ongoing
legitimate
business
need
to
process
your
personal
information,
we
will
either
delete
or
anonymize
such
information,
or,
if
this
is
not
possible
(for
example,
because
your
personal
information
has
been
stored
in
backup
archives),
then
we
will
securely
store
your
personal
information
and
isolate
it
from
any
further
processing
until
deletion
is
possible.
7.
HOW
DO
WE
KEEP
YOUR
INFORMATION
SAFE?
In
Short: We
aim
to
protect
your
personal
information
through
a
system
of
organizational
and
technical
security
measures.
We
have
implemented
appropriate
and
reasonable
technical
and
organizational
security
measures
designed
to
protect
the
security
of
any
personal
information
we
process.
However,
despite
our
safeguards
and
efforts
to
secure
your
information,
no
electronic
transmission
over
the
Internet
or
information
storage
technology
can
be
guaranteed
to
be
100%
secure,
so
we
cannot
promise
or
guarantee
that
hackers,
cybercriminals,
or
other
unauthorized
third
parties
will
not
be
able
to
defeat
our
security
and
improperly
collect,
access,
steal,
or
modify
your
information.
Although
we
will
do
our
best
to
protect
your
personal
information,
transmission
of
personal
information
to
and
from
our
Services
is
at
your
own
risk.
You
should
only
access
the
Services
within
a
secure
environment.
8.
DO
WE
COLLECT
INFORMATION
FROM
MINORS?
In
Short: We
do
not
knowingly
collect
data
from
or
market
to
children
under
18
years
of
age
.
We
do
not
knowingly
collect,
solicit
data
from,
or
market
to
children
under
18
years
of
age,
nor
do
we
knowingly
sell
such
personal
information.
By
using
the
Services,
you
represent
that
you
are
at
least
18
or
that
you
are
the
parent
or
guardian
of
such
a
minor
and
consent
to
such
minor
dependent’s
use
of
the
Services.
If
we
learn
that
personal
information
from
users
less
than
18
years
of
age
has
been
collected,
we
will
deactivate
the
account
and
take
reasonable
measures
to
promptly
delete
such
data
from
our
records.
If
you
become
aware
of
any
data
we
may
have
collected
from
children
under
age
18,
please
contact
us
at
google@trendware.nu
.
9.
WHAT
ARE
YOUR
PRIVACY
RIGHTS?
In
Short:
In
some
regions,
such
as
the
European
Economic
Area
(EEA),
United
Kingdom
(UK),
and
Switzerland
,
you
have
rights
that
allow
you
greater
access
to
and
control
over
your
personal
information.
You
may
review,
change,
or
terminate
your
account
at
any
time,
depending
on
your
country,
province,
or
state
of
residence.
In
some
regions
(like
the
EEA,
UK,
and
Switzerland
),
you
have
certain
rights
under
applicable
data
protection
laws.
These
may
include
the
right
(i)
to
request
access
and
obtain
a
copy
of
your
personal
information,
(ii)
to
request
rectification
or
erasure;
(iii)
to
restrict
the
processing
of
your
personal
information;
(iv)
if
applicable,
to
data
portability;
and
(v)
not
to
be
subject
to
automated
decision-making.
In
certain
circumstances,
you
may
also
have
the
right
to
object
to
the
processing
of
your
personal
information.
You
can
make
such
a
request
by
contacting
us
by
using
the
contact
details
provided
in
the
section
"
HOW
CAN
YOU
CONTACT
US
ABOUT
THIS
NOTICE?
"
below.
We
will
consider
and
act
upon
any
request
in
accordance
with
applicable
data
protection
laws.
If
you
are
located
in
the
EEA
or
UK
and
you
believe
we
are
unlawfully
processing
your
personal
information,
you
also
have
the
right
to
complain
to
your
Member
State
data
protection
authority
or UK
data
protection
authority.
If
you
are
located
in
Switzerland,
you
may
contact
the
Federal
Data
Protection
and
Information
Commissioner.
Withdrawing
your
consent:
If
we
are
relying
on
your
consent
to
process
your
personal
information,
you
have
the
right
to
withdraw
your
consent
at
any
time.
You
can
withdraw
your
consent
at
any
time
by
contacting
us
by
using
the
contact
details
provided
in
the
section
"
HOW
CAN
YOU
CONTACT
US
ABOUT
THIS
NOTICE?
"
below
.
However,
please
note
that
this
will
not
affect
the
lawfulness
of
the
processing
before
its
withdrawal
nor,
will
it
affect
the
processing
of
your
personal
information
conducted
in
reliance
on
lawful
processing
grounds
other
than
consent.
Cookies
and
similar
technologies:
Most
Web
browsers
are
set
to
accept
cookies
by
default.
If
you
prefer,
you
can
usually
choose
to
set
your
browser
to
remove
cookies
and
to
reject
cookies.
If
you
choose
to
remove
cookies
or
reject
cookies,
this
could
affect
certain
features
or
services
of
our
Services.
If
you
have
questions
or
comments
about
your
privacy
rights,
you
may
email
us
at
google@trendware.nu
.
10.
CONTROLS
FOR
DO-NOT-TRACK
FEATURES
Most
web
browsers
and
some
mobile
operating
systems
and
mobile
applications
include
a
Do-Not-Track
(
"DNT"
)
feature
or
setting
you
can
activate
to
signal
your
privacy
preference
not
to
have
data
about
your
online
browsing
activities
monitored
and
collected.
At
this
stage,
no
uniform
technology
standard
for
recognizing
and
implementing
DNT
signals
has
been
finalized
.
As
such,
we
do
not
currently
respond
to
DNT
browser
signals
or
any
other
mechanism
that
automatically
communicates
your
choice
not
to
be
tracked
online.
If
a
standard
for
online
tracking
is
adopted
that
we
must
follow
in
the
future,
we
will
inform
you
about
that
practice
in
a
revised
version
of
this
privacy
notice.
11.
DO
WE
MAKE
UPDATES
TO
THIS
NOTICE?
In
Short: Yes,
we
will
update
this
notice
as
necessary
to
stay
compliant
with
relevant
laws.
We
may
update
this
privacy
notice
from
time
to
time.
The
updated
version
will
be
indicated
by
an
updated
"Revised"
date
at
the
top
of
this
privacy
notice.
If
we
make
material
changes
to
this
privacy
notice,
we
may
notify
you
either
by
prominently
posting
a
notice
of
such
changes
or
by
directly
sending
you
a
notification.
We
encourage
you
to
review
this
privacy
notice
frequently
to
be
informed
of
how
we
are
protecting
your
information.
12.
HOW
CAN
YOU
CONTACT
US
ABOUT
THIS
NOTICE?
If
you
have
questions
or
comments
about
this
notice,
you
may
email
us
at
google@trendware.nu
or
contact
us
by
post
at:
13.
HOW
CAN
YOU
REVIEW,
UPDATE,
OR
DELETE
THE
DATA
WE
COLLECT
FROM
YOU?